Our Story

It all started from a fruit juice kiosk….


Paradise Juice is a brainchild of Sunil Jaiswal who started with a small fruit kiosk in Navi Mumbai. Driven by purpose to do good, he soon found an opportunity to set up his own juice cafe in Reliance Corporate park in 2007. The Paradise got Juiced.


The company established another juice cafe in Reliance Corporate park Knowledge City in 2010. PJPL now were getting real-time feedback from customers which led to the foundation for all the future endeavors


With a vision to ease restaurant operations, and lack of availability of good quality and affordable frozen fruits in the market, Sunil Jaiswal setup his own medium level fruit processing unit in Navi Mumbai with a brand called “Frutteto”


Frutteto targetted Horeca and B2B customers. Luckily, PJPL got massive response from these sectors which later motivated them to get into exports by the end of the year


PJPL completed its first export. Ever since then, with a global distribution network and strong logistics support, PJPL now exports all across the world with end-to-end customer service system to give customers a peace of mind


Moved to a new factory in Nashik. This new installation doubled the production and storage capacity with the latest automated machinery, a research and testing laboratory, separate factory department and an administration block.


Frutteto moved to a much bigger production base increasing its capacity by 6 times. This is just the start of a never ending journey. Sunil Jaiswal, who once had started with a small kiosk, now finds his joy in working with farmers and brands together.